We all know the evils of marketing credit cards to college students (well, some of you may not as you haven't gotten to that part of the semester yet, but you will). "Come sign up for a MasterCard and get a free pizza!" Wow - what a deal. Marketing credit cards to the 18-22 year old segment is, while distasteful in many ways, somehow acceptable. After all, they *do* have things that they might need to buy and learning to manage your credit is a good thing. However, marketing to the 3-5 year old segment is...something else.
Yes, you read that right. Get the 4 year olds used to using a Visa card to pay for their french fries in the game of Life and you'll have them.....for life. Literally.
Good marketing or bad marketing? Don't forget to put your ethical hat on before you answer that.
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