A few years ago I posted about Nutella’s deceptive ads
claiming the spread was a healthy addition to a nutritious breakfast. After a
class action settlement, Ferrero, the makers of Nutella, agreed to change their
messaging in advertisements, on the label and on their website. However, it
seems that Nutella is still trying to promote a healthy image for the brand. A
food blogger has examined what is in Nutella and has discovered that the spread
is far from healthy....but Nutella's website and other brand messaging still implies that it is healthy. Did Nutella change their advertising message enough?
Should there be a warning on the label saying that it contains a high amount of
sugar? How do you feel about marketing foods that are known to be unhealthy? Do
you think there should be more or less regulation?
Monday, February 10, 2014
Part of a nutritious breakfast?
A few years ago I posted about Nutella’s deceptive ads
claiming the spread was a healthy addition to a nutritious breakfast. After a
class action settlement, Ferrero, the makers of Nutella, agreed to change their
messaging in advertisements, on the label and on their website. However, it
seems that Nutella is still trying to promote a healthy image for the brand. A
food blogger has examined what is in Nutella and has discovered that the spread
is far from healthy....but Nutella's website and other brand messaging still implies that it is healthy. Did Nutella change their advertising message enough?
Should there be a warning on the label saying that it contains a high amount of
sugar? How do you feel about marketing foods that are known to be unhealthy? Do
you think there should be more or less regulation?
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Ferrero obviously did not change their message enough if they are still claiming that Nutella is somewhat of a healthy and nutritious breakfast food. It is known that, with it being a hazelnut/chocolate combination spread and from personal experience with noticing that its taste is as sweet as it is, that there must be a very high amount of sugar contained in the product. It is Ferrero's job, therefore, to inform the public and their consumers what exactly is contained in Nutella and to advertise it in a way that is true to its actual use, for example, as an afternoon snack or a dessert treat. I'm not saying that it is wrong that some may eat it for breakfast, it is completely up to the consumer's own personal beliefs and routines; however, I find it unfair that that is the target message that Ferrero is trying to sell about its product when it contains ingredients that aren't generally regarded as being nutritious and healthy. They should promote it in a way that shows what/how/when it should actually be eaten and what the best part of Nutella actually is, which is definitely delicious, but not healthy.
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