Do you hate ads?
How many of us have ad-blockers installed on our browsers, in hopes that the annoying advertisements don't pop up when we want to watch a video or YouTube, or scroll through a page in peace? As it turns out, so many consumers dislike these advertisements that industry players are trying to get rid of them altogether-- at least the worst ones. Many industry players, such as Google, are also working to allow advertisements that are less intrusive to the users; this means that the future for autoplay video ads and pop-up ads are bleak.
Some firms have definitely found a fine balance: PageFair sells technology that serves consumers advertisements even with Adblock (sounds like an annoying technology already, but wait!) but these advertisements would have to be non-intrusive and not disrupt a user's surfing experience. The creator of ad blockers are also embracing this to allow the advertising industry to go on; the famous Adblock now has a feature of Acceptable Ads on Adblock Plus, which allows advertisements to run if they hit certain standards.
From an advertisers' point of view, they have to alter their marketing strategy today to adapt to the world of adblocks and if the marketplace only accepts advertisements that are not disruptive, then the way of advertising will definitely change in form. How will advertisers react to this? How much will advertisements change to be deemed acceptable to society? We will have to wait, watch and see. Oh, and turn on the adblocks-- they push for the changing form of advertisements.
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