Social Seating?

Do you want to know who you're about to sit next to on the airplane?  Would you go so far as to sign up for a "Seat and Meet" social networking site in order to pick who you'll be sitting next to?  Business contacts?  Potential dates?

That is what two airlines are proposing.  KLM Royal Dutch Airlines and Malaysia Airlines are allowing passengers to share their social profiles and photos prior to boarding, in order to have a greater probability of sitting next to someone that they share interests with/are attracted to.  At this point it is definitely an opt-in program and your profile gets deleted at the end of the flight.  Still....



What are your thoughts on this?