How many of you have watched the UK version of Skins? How many of you have watched the US version of Skins? If you have (and if you've been keeping up with the news about the US version) you probably are aware that many advertisers who originally planned to sponsor the show have since
changed their minds. So far (as of Feb.1st, just three episodes into the series),
NINE companies have pulled their advertising. So far, Schick, Subway, H&R Block, Taco Bell, Proactiv, Wrigley, General Motors are among them.
Too risque for their liking. This is not good for MTV. What do you think?
MTV has undergone a recent
transformation in order to capture the attention of you. Yes, YOU. The young viewers. You're a different beast - tuning in to Jersey Shore (just renewed for its 4th season), Teen Mom, 16 and Pregnant. Was bringing Skins to US television a marketing mistake?
I haven't seen the show, but I have read several recent news articles about companies pulling their ads from being aired during the Skins episodes. I think that the show will eventually be pulled off the air because of its risque and inappropriate content. I think it was very reputable of these companies to pull their ads from showing during Skins since the show has proved to be so provocative.
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