Within the past couple of years, however, advertising of electronic cigarettes has boomed. The advertising of so-called e-cigarettes is currently unregulated. Print ad spending on e-cigarettes has increased approximately 72% from 2011 to 2012, while TV ad spending on the same has increased approximately 18%.
The Food and Drug Administration is expected to give opinions regarding the safety of e-cigarettes in October, 2013 and to suggest a ban on TV advertising as well as a ban of online sales of these devices. Online sales are expected to reach between $500 to $625 million this year (2013) with overall sales of e-cigarette reaching $1.7 billion by the end of 2013.
What are your thoughts on the potential banning of TV advertising of these products? Should there be an outright ban (similar to other tobacco products)? Should it remain unregulated? Should there be some rules regarding where and when on TV these e-cigarettes can be advertised? Please weigh in with your opinions and give your reasoning.
I think this all depends on the facts. I am not too familiar with the whole e-cig product, but I do know it has been around for quite some time now. It is surprising how long it has been around and now it has finally taken off. I believe that most of the e-cig products claim to better than smoking since there is a smaller amount of nicotine in the product. It has also been known to help certain individuals stop smoking even though that wasn't its original purpose. However from what I have seen, people actually smoke more with the e-cig since it requires no flame to ignite and you can just keep smoking it for a longer period of time compared to a regular cigarette. I have a family member who bought the product to try and quit smoking, but most of us realized she was just smoking more out of the e-cig. I think there should definitely be some type of regulation on the e-cig advertising. It still is a product that contains nicotine and that could eventually lead to the same consequences as regular cigarettes. At the very least I think that the advertisements on TV should be limited to certain times such as late nights or periods of time where there might mainly be only a cigarette smoking audience.
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